In Kimberley, thoughtful decisions don’t happen by chance—they’re guided by insight, shaped by experience, and backed by strong data. Tourism Kimberley is committed to ensuring MRDT investments and community co-operative efforts are grounded in objective research, helping every dollar work harder for our community and visitor economy. A portion of our resources is intentionally dedicated to gathering local feedback, visitor insights, and real-time trends—because understanding how people experience Kimberley is key to shaping where we go next.

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At the same time, we work closely with Kootenay Rockies Tourism, Destination BC, and Destination Canada to bring regional, provincial, and national perspectives into our planning and always try to use and leverage the important and impactful research studies these Regional, Provincial and National Destination Marketing & Management Organizations have done on our behalf to assist us and the local businesses and operators of Kimbelrey best serve our local community and visitors.

Here, you’ll find a collection of the research and data that has helped shape our current 5-Year Strategic Plan—and that can help local businesses and operators make confident, informed decisions to grow alongside Kimberley’s evolving visitor experience.

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Tourism Kimberley Community, Local Businesses and Accommodator's Outreach Polls

• Community Outreach Data to April 13, 2026

• Spring 2025 Mobile Visitor Analysis

• AB Visitor Profile

• BC Visitor Profile

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City of Kimberley

• ​Kimberley Resort Municipality Initiative 2025-2027 Strategic Plan

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Destination BC's:

• Resident Perception on the Value of Tourism in BC

• Kootenay Rockies specific research on Resident Perceiption of Value of Tourism

• Cycling Visitor Profile Research for BC (Kimberley's own Value of Trails Report to come in 2027)

• Outdoor Recreation Visitor Profile for BC

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