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About Tourism Kimberley

Tourism Kimberley is a not-for-profit society that is owned and operated by the tourism industry stakeholders through an elected Board of Directors.

Board of Directors

Tod Caton (Chair) - Simply Kimberley

Simon Jones (Treasurer) - Kimberley Golf Club

Carol Fergus (Secretary) - Centre 64 - Kimberley Arts Council

Jessica Politewicz - Kootenay Raft Co.

Tony Harris - Alpine Lodging

Christine Schultheis - Kimberley Alpine Resort (KAR)

George Oulton - Kickturn Coffee Roasters

Pam Walsh - City of Kimberley

Angela Symes - Blackdog Cycle & Ski

Joey Raymond - Kimberley Chamber of Commerce & The Larix Hotel

Click to Learn more about our directors

 

You may contact any of our Board of Director’s Directly at Board@TourismKimberley.com

  • Please add  "Attn: Specific Board Member Name  Re:     " in Email Subject if attempting to reach a specific Board Member as all Board Members have access to Board Email (But ED does not)

Board of Directors Liaisons (Non-Voting)

Joey Raymond - Kimberley Chamber of Commerce & The Larix Hotel

Interim Executive Director

Danny Page 

Danny is an experienced tourism professional with over 15 years of experience across the ski industry, transportation and logistics, and small business operations. Danny is a former ACMG-certified hiking guide and currently an experienced DMO and Economic Development consultant, who supports and has worked with multiple municipalities and destinations across the provinces of Alberta and British Columbia.

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He has been contracted as Interim Executive Director through December 2027. This term will allow Tourism Kimberley to finalize its renewed 5-Year Strategic Plan and Community Vision, and to conduct a comprehensive search for a full-time Executive Director beginning in Spring 2027 . with a goal of having a permanent a Full Time Permanent ED in place by Fall 2027 to allow for a smoot transition and overlap between the Interim ED role to the permanent full-time ED role.

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Stay Tuned Here for more Information on the ED RFP process to be posted Fall 2027.

Our Vision

To position Kimberley, BC as a premier year-round mountain destination that offers authentic, sustainable, and enriching experiences for visitors while supporting a thriving local economy and increasing local resident sentiment.

Our Mission

To promote and manage tourism in Kimberley by creating effective marketing campaigns for  target demographic markets, supporting local businesses in product and place development e, enhancing & managing visitor experiences to the area, growing local community stories and  satisfaction,  andprotecting the natural and cultural assets that define the community.

Our Core Values

Transparent,  Collaborative, and Community-Focused

What is Tourism Kimberley?

Tourism Kimberley is the local Community Destination Marketing & Management Organization (CDMO) that works to grow Kimberley, BC as a year round tourist destination in collaboration with the City of Kimberley and the Kimberley Chamber of Commerce.

What Is a Community Destination Marketing & Management Organization (CDMO / CDMMO)?

A Community Destination Marketing & Management Organization (such as Tourism Kimberley) is a community focused organization that manages the  provincially regulated 2% or 3% MRDT (Municipal and Regional District Tax) that is collected via Registered Short-Term Accommodation Providers within the municipality of Kimberley.

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CDMO’s create  1 Year Tactical Plan & 5 Year Strategic Plans, which are reported on to the Provincial DMO (Destination BC) on the allocation of the MRDT funds collected throughout the year. These funds are used to create innovative, creative and effective marketing campaigns aimed at driving new & unique domestic and international visitors particularly  during”shoulder” or slower seasons throughout the year.

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Additionally, CDMO’s deliver educational and management projects and tools throughout the year aimed at enhancing and expanding local business operations in ways that both enhance visitor experiences, while also increasing local resident sentiment.

How Tourism Kimberley Allocates the Kimberley MRDT Funds?

Tourism Kimberley Currently allocates the funds collected from the MRDT taxes collected for the area in following breakdown:

  • People, Place & Policy (47.5%),

  • Marketing (20%),

  • Destination Development Support & Local Event Support (10%),

  • Photo & Video & Blog Asset Creation (10%),

  • Media Hosting (5%),

  • Travel Trade Conferences & Trade Shows (2.5%),

  • Misc (5%)

Other Projects Tourism Kimberley Works On.

In addition to managing MRDT funds, Tourism Kimberley works on collaborative local projects to grow the profile of Kimberley as a welcoming destination

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Current Projects include: 

  • Golf Kimberley Cranbrook

    • A Collaborative Marketing Initiative between Tourism Kimberley, Discover Cranbrook, Bootleg Golf, Trickle Creek Golf, Kimberley Golf Club, Cranbrook Golf Club, Shadow Mountain, St. Eugene, and Wildstone Golf

  • Kimberley Trail Society

    • Youth Partnership Program and Economic Impact of Value of Trails Study

  • Kimberley Chamber of Commerce

    • Coming Soon

Our 5 Year Goal.

Tourism Kimberley’s goal is to support a sustainable, year-round tourism economy that benefits local businesses, residents, and visitors alike — while preserving the unique character, natural environment, and strong sense of community that define Kimberley.

​​Our Purpose

We believe in warm welcomes and sharing the delights that inspire our community.

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Our Process

Through partnership, leadership and innovation, we foster sustainable growth in Tourism.

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Our Result

We offer thoughtful, diverse experiences for our guests year-round.

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