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Community Outreach

A Good Place to Be... Heard.

 

Hello Kimberley! As we map out Tourism Kimberley’s Strategic Plan for the next five years, we need your voice. We believe in warm welcomes, sharing the delights that inspire our community every day, and making sure tourism benefits all of us.

Please take 5 minutes to share your thoughts. Your input will directly shape how we promote our town, manage visitor growth, and protect the authentic, laid-back vibe that makes Kimberley so special.

Section 1:

Tell Us About Your Kimberley Connection

How would you describe your primary connection to Kimberley?
Year-round Resident
Seasonal / Part-time Resident
Local Business Owner / Operator
Frequent Visitor
Other
How long have you been a part of the Kimberley community?
Less than 2 years
2 to 5 years
6 to 10 years
11+ years
Does your household income rely directly or indirectly on the local tourism industry (e.g., hospitality, retail, guiding, accommodations)?
Yes, heavily
Yes, somewhat
No, not at all
Unsure

Section 2: Tourism Impact & Sentiment

1 star (not important)

5 stars (essential)

1 star (Too Many Visitors)

5 stars (Perfect balance)

In your opinion, what are the BIGGEST POSITIVE impacts of tourism in Kimberley?

(select up to 3 choices)

Looking ahead, what are your BIGGEST CONCERNS regarding tourism growth in Kimberley?

(select 3 choices)

Section 3: Shaping the Visitor Experience

As we look to grow "shoulder season" tourism (April/May and October/November), which experiences should we promote the most?

(select 2 choices)

Tourism Kimberley often touts being "off the beaten path." Do you feel our current transportation access (flights into YXC, shuttles, driving routes) is sufficient for our tourism goals?
Yes, our current access protects our small-town charm.
No, we need better shuttle/transport services to/from the AIRPORT and REGION
No, we need better transportation AROUND TOWN
No, we need better transportation to/from the AIRPORT and REGION, and also AROUND TOWN
Unsure.
Do you feel the local shuttle service to and from Cranbrook and around Kimberley is well used and well understood in how to use it?
Yes, the local and regional shuttle service is currently sufficient
No, we need better local and regional shuttle service
If we could improve one piece of local infrastructure to enhance the experience for both locals and visitors, what should it be?
Better trail signage and wayfinding
Increased EV charging stations
Enhanced pedestrian and cycling pathways in town
Improved public transit / visitor shuttles
Other

Section 4: Brand & Storytelling

Our tagline is "Kimberley: A good place to be." Does this still accurately reflect the spirit of our community?
Yes, it’s timeless and fits us perfectly
It’s okay, but might need a refresh
No, it no longer represents who we are
We want to empower locals as storytellers. Would you be interested in being a "Community Champion" to share your Kimberley stories and photos on our platforms?
Yes! I'd love to share my perspective
Maybe, tell me more
No thanks, I'll leave the marketing to you
How do you prefer Tourism Kimberley communicates its successes and updates to the community?

(select 2 choices)

Section 5: Future Vision & Investment

Tourism Kimberley receives MRDT funding (2-3% hotel tax collection) to reinvest into local tourism marketing & management initiatives. What would be your top SHORT TERM priority over the next 2 year to invest this money into?
Attracting high-value, longer-stay visitors.
Developing sustainable, low-impact tourism infrastructure.
Supporting local festivals, arts, and cultural events.
Education about the value of tourism, how a DMO works, and to support local youth towards a career in tourism.
Enhancing digital marketing and storytelling.
Increasing local resident sentiment (i.e. happiness)
Other
Following up on previous questions. What would be your top LONG TERM priority over the next 5+ years to invest this money into?
Attracting high-value, longer-stay visitors.
Developing sustainable, low-impact tourism infrastructure.
Supporting local festivals, arts, and cultural events.
Education about the value of tourism, how a DMO works, and to support local youth towards a career in tourism.
Enhancing digital marketing and storytelling.
Increasing local resident sentiment (i.e. happiness)
Other
A growing trend is the "remote worker" or "workcation" visitor. Should Kimberley actively market itself as a destination for remote workers?
Yes, they bring great economic value with lower footprint
No, we should focus on traditional leisure tourists
Neutral / Unsure
If you could pick 2 of the following taglines to promote and grow SHOULDER SEASON tourism in Kimberley over the next 2-5 years which 2 would it be?

(select 2 choices)

If you could help define how Tourism Kimberley spends the MRDT (hotel tax) funds over the next 2-5 years, what are your TOP 3 priorities?

(select 3 choices)

Thank you for helping us ensure Kimberley remains a good place to be today, tomorrow, and for years to come.

"As we all know, Kimberley is one of the coolest towns on the planet."

- Dave Quinn, Go Cranberley -

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